About TradeCraft

TradeCraft is the wholesale ordering platform for Cape Town's independent retail economy. We connect specialty brands — in coffee, natural skincare, premium pet food, and more — with the cafes, boutiques, wellness centres, and stores that bring them to customers.

The Problem

While consumer commerce went digital years ago, B2B wholesale in South Africa is still run on WhatsApp threads and emailed price lists. A typical independent retailer manages seven different supplier groups, requests seven separate price lists, reconciles eleven invoices, and juggles four different payment terms — every month.

On the other side, small brands can't scale distribution without expensive sales reps or trade show booths that cost R15,000–40,000 per event. Finding new retail partners is their biggest bottleneck, and managing orders manually keeps them from focusing on their products.

The gap is specifically in the SME-to-SME layer. Consumer platforms like Shopify solved the brand-to-customer problem. Enterprise distributors serve high-volume brands. But small brands selling to small stores? That's still chaos.

How It Works

TradeCraft replaces the chaos with one workflow. Retailers browse a curated catalog of independent brands, add products from multiple suppliers to a single cart, and check out with one consolidated order. We handle the split — each brand receives their portion, fulfils it, and the seller tracks everything from one dashboard.

Wholesale pricing is visible upfront — no more emailing for price lists. Volume discounts apply automatically. Minimum order quantities are surfaced clearly in the cart, not discovered at the last minute. And every order is tracked from placement through delivery.

For Stores

Whether you run a cafe, boutique, pet store, wellness spa, or gift shop, TradeCraft gives you access to independent South African brands you won't find through mainstream distributors. Browse products with transparent wholesale pricing, calculate your margins before you buy, and reorder in minutes instead of hours.

Start with card payments. As your ordering history builds, qualifying stores unlock trade credit terms — Net 7, 15, or 30 — so you can stock up without the cash flow squeeze.

For Brands

TradeCraft is your always-on wholesale channel. List your products, set your pricing tiers and minimum order quantities, and get discovered by verified retailers across Cape Town — without trade show booths, sales reps, or cold outreach. We handle the platform, payments, and invoicing. You handle the product.

Your brand gets a dedicated storefront with your story, certifications, and full product range. Retailers can browse, order, and reorder on their own schedule. No more chasing confirmations over WhatsApp.

Built for South Africa

TradeCraft is built in Cape Town, for Cape Town — with plans to grow. We understand the nuances of doing business here: the payment terms, the delivery logistics, the relationships that matter. This isn't a foreign platform adapted for the local market. It's built from the ground up for how South African independent businesses actually work.

We're focused on the Western Cape today, serving specialty coffee roasters, natural skincare makers, premium pet food producers, and the independent stores that stock them. The goal is straightforward: make wholesale ordering so simple that WhatsApp groups become unnecessary.